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Hey Salon Owners, I wanted to get this article out to you as the time is here!

There are two big benefits for salons to sell more gift certificates – new clients and opportunity to increase revenue.  So why aren’t you selling more gift certificates?

There is no reason to not sell gift cards/certificates.

Let’s look at some industry statistics on gift certificate sales:

  • Around 31% of new clients will try your salon’s services after receiving a gift certificate and that breaks down to 3 out of every 10 new clients come to you from a gift!
  • More than half of them, roughly 51%, will come back more than once.
  • 7 out of every 10 gift certificate redeemers spend more money!

So, what does all this mean? What it means is this: Salons that sell more gift certificates will have the opportunity to (a) increased number of new clients, (b) more first-time clients will become returning clients, and (c) increased profit because clients spend more when they visit with the gift card.

Need more questions in setting it up? 849.992.9733

Be profitable and prosper,

Derek Hull | Derek@SalonOps.com

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